George S. Day

George S. Day is an educator and consultant in the field of marketing. He is an Emeritus professor at the Wharton School of the University of Pennsylvania. He founded the Mack Institute for Innovation Management at the Wharton School, where he is presently Faculty Emeritus in Residence.

He is known for the concept of market-driven strategy and organization, and the outside-in approach to strategy. With Paul Schoemaker, he introduced the concept of peripheral vision of organizations.

His research and consulting interests focus on competitive strategies in global markets, innovation and organic growth, marketing management, strategy processes and methods, and organizational foresight.

Education

Day obtained a bachelor's degree in Applied Science from the University of British Columbia and an MBA with high distinction from the University of Western Ontario.^[1] He received a PhD degree from Columbia University in 1968.

Career

Day has taught at Stanford University, IMD (International Management Development Institute) in Lausanne, Switzerland, and the University of Toronto, and has held visiting appointments at MIT, the Harvard Business School, the London Business School and the Indian School of Business. Prior to joining the Wharton School, he was Executive Director of the Marketing Science Institute, an industry-supported research consortium.

He is past chairman of the American Marketing Association and currently serves as a director of the Zoological Society of Philadelphia and Returning Peace Corp Volunteers Ventures. He is the co-chair of the Ag Sustainability Center of the Sonoma County Winegrowers and a Trustee of the Marketing Science Institute. He has served on 12 for-profit boards of directors.

He presently serves on two editorial boards and has authored twenty books in the areas of marketing and strategic management. He has directed and participated in senior management programs in 20 countries, including the United States, Canada, Europe, Japan, Singapore, South Africa, India, Latin America, Mexico, Australia, and New Zealand.

Bibliography

Books

• 1990 Market Driven Strategy - Processes for Creating Value
• 1997 Wharton on Dynamic Competitive Strategy (jointly with David Reibstein)
• 1999 The Market Driven Organization
• 2000 Wharton on Managing Emerging Technologies (jointly with Paul J. H. Schoemaker)
• 2006 Peripheral Vision: Detecting the Weak Signals that Will Make or Break Your Company with Paul J. H. Schoemaker
• 2010 Strategy from the Outside In (with Christine Moorman)
• 2013 Innovation Prowess: Leadership Strategies for Accelerating Growth
• 2019 See Sooner/Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence (with Paul Schoemaker)
• 2021 Advanced Introduction to Marketing Strategy

References